Tag: Marketing / Business

At the same time the internet was introduced to the world so was a new way to generate an income. Over the years many internet domains have risen and fallen from the pinnacle of money making online. Some of them have stood the test of time like yahoo and aol. Making money online consistently and over the long haul must be done by initially learning from the sites that have already experienced it. One of the best ways to learn the secrets of others who have had successful online businesses is by reading a book detailing them.

Scott Fox has written a book called Internet Riches The Simple Money-Making Secrets of Online Millionaires. The avenues companies used to be successful are detailed along with the companies themselves inside the cover. The idea of an instant online business is where Fox starts. Investing money up front is not something that is required when you start one of these businesses. No capital is needed to start a business online that can thrive and help you make money.

Cheaply marketing businesses online is the next part of the formula Fox begins to talk about. Different techniques are explored that allow ones business to be marketed without paying a company. Other companies will let you post ads on their sites if you allow them to do the same thing on yours. It also can include some time on your part taking a spot inside of blogs or forums that focus on the line of business you are in.

Areas that Scott feels will grow in the coming years are detailed as well. The now prevalent mobile devices with internet abilities is one area that he believes will present a great opportunity. The internet is accessed with ease on net books as well as most mobile phones that are sold today. A business can take advantage of the mobile internet with new table computers that have been released too. Going online with a mobile device is becoming the most popular way to access the internet, so take notice.

Are you disappointed in your sales copy? Most likely it’s because you’ve failed to sell the experience and have been trying to sell the product instead. Compelling sales copy makes the customer see, taste, smell, and feel how good the experience will be, making it almost impossible to walk away without buying. Try these five sales copy writing tips to increase the effectiveness of your marketing materials.

Use visuals. Your sales copy should grab and hold attention with stunning visuals. Strategically use color, pictures, and design to express your high standards, your professionalism, and your brand.

Touch on the senses. You need to write sales copy that is so descriptive that it makes your readers ache for relief if you’re selling pain killers, salivate if you’re selling ice cream, and shiver if you’re selling winter coats.

Entice your customer by describing the experience he will have if he buys your product or service. Are you selling car insurance? Paint the picture of what it’s like to have an accident without insurance, and then describe how much relief he will feel if he has insurance. Are you in the massage therapy business? Describe how it feels to be uptight and dealing with a sore back, and then describe how your customer will feel after having a massage and those tense muscles have been coaxed into relaxing.

Use only quality for your sales copy. Your sales copy needs to screams “top notch”. Invest in excellent text, great photography or graphic design images, and high quality materials. Keep in mind that your sales copy may be the only thing a customer sees before judging your services and products. Refuse to use any sales copy that appears less than the best.

Focus on the customer, not the sale. Don’t slap together a lame “BUY NOW” sales flyer or ad. Instead focus your sales copy on describing how the customer will enjoy the service or product and how you will ensure satisfaction.

When you cater to the experience of the customer, you’ll make sales.

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When you run your own business, it is not only useful for you to make your clients feel important – it is vital! After all, if you want to keep your clients coming back to you in the long run, one of the biggest things you can do is to offer better service than your competitors offer. You can make your clients feel important – and in turn, can keep them coming back to you over and over again – by simply following these easy tips.

Empowering your clients is one of the best ways to make sure they feel important, and you can do this by giving them access to information around the clock. Lots of people focus on the way their website looks, but you should also focus on the content; make sure that you have an FAQ section that will answer any questions your clients might come to find the answer to. The more complete and accessible your website is, the more useful it will be to your clients.

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Also – instead of making your clients come to you for updates – you should go to your clients with updates! The best way to do this is to know where you can find your clients online, using such places as Twitter, LinkedIn, and facebook. Also, you can make sure your clients get new updates as new updates emerge by allowing them to sign up for an email list.

Any time your clients come to you with a question, you will want to make sure you return to them as quickly and in as complete a manner as possible. Your clients will not want to wait several days for an answer to their question, and they will not find a vague answer to be very useful! You should aim to set aside a certain time of day during which you will answer emails, and you should always pay attention to make sure you provide answers that are complete and useful.

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Finally, you should make sure you treat your clients the way you yourself would want to be treated. Once you add this to the other elements, you will be able to ensure that your clients remain loyal to you – as they will know that you are loyal to them!

Social media is an area of the internet that is now very well developed. The majority of people who consistently go on the internet also use social media sites. Linkedin, MySpace, Twitter and Facebook are some of the sites that are used. These sites open new opportunities for any business and their owners have started to understand this. The opportunities that are out there need to be taken advantage of and Dave Evans tries to help in his book Social Media the Next Generation of Business Engagement.

In this book Evans helps those who work in many different areas of business take the step to apply this social technology to their business. He details how to implement a variety of tools that ensure higher levels of customer engagement. The best way to accomplish this is by looking at the initial attempts at social media marketing and learning from them. Determining the best way to move on is done after surveying the knowledge gained.

Building customer and partner loyalty through these sites is one of the best reasons for a business to use social marketing today. This loyalty will then lead to long term benefits. This loyalty will move throughout a company and how this happens is also explained. Social media and its usage should not be confined to just the marketing department of a company. HR, customer service, and product development divisions can all gain valuable information from these sites.

Other marketing books fail to take a look that is as in depth as the one Dave Evans does. Many books will glance over the topical information that is readily available about these sites. Instead Evans leads his readers down a path of greater understanding on how these sites can help each business in many different areas. Social marketing is rather new to business operations, but even given this there is plenty of groundwork developed to get some type of social marketing into a business plan. Stay up to date on the newest trends to ensure long term success and you won’t fall behind in your business arena.

Many people fail to realize how important a handshake is, but in the world of business, it can be the difference between “make” and “break.” This can be the case for everything from landing a new job to sealing a business deal to even gaining a return customer! It is not difficult to give a good handshake – but first, you need to make sure you know the three components of a good handshake!

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If you want to have a truly good handshake, you need to be able to transfer confidence from yourself to the person whose hand you are shaking; the first way to do this is to make sure you have a strong, firm grip when you shake hands. While you might already know that a strong, firm grip is important when shaking hands, make sure you also know that you should not overdo it! Remember, you are not trying to show the person how strong you are; you are simply trying to transfer confidence from yourself to them! The perfect place for your handshake to be is strong and firm, without being overpowering; when you shake hands with others, practice this handshake.

The duration of a handshake is another important aspect; you will show timidity if you pull away from the handshake too quickly, but you will make things awkward if you hold on too long. There is no set amount of time a handshake should last, but know that it needs to last long enough to do its job! Don’t pull away too quickly, but give a good, firm grip, give one or two firm pumps, and then you can safely end the handshake.

Eye contact is the one aspect of the handshake that so many people fail to keep in mind; this, of course, is the third element. You will stand out to others when you make eye contact as you shake hands, as so many others fail to remember to do this. In this way, you will complete the process of transferring confidence from yourself to the person with whom you are shaking hands.

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When you simply follow these three steps, you will be able to give a handshake that inspires confidence; the handshake might be a small thing, but it can make a very big difference!

If you are on a project team at work, nothing can be worse than finding that you do not get along with the others. Especially if this project will be lasting for a while, and if you will be with these people each day, it is vital that you get along with them. Even though you might not care for everyone on the team, you can still get along with them (even the worst of them!) by following these tips.

You need to recognize, first and foremost, that it is not always important for you to prove that you are right. Even though this can be difficult if you find yourself on a team with an insufferable “know it all” who is nevertheless usually wrong, it is still important to adhere to this principle. As you begin to realize that it is not always necessary to prove you are right, you will also begin to realize that there will be a lot of times during a project when the team is wrong about something that actually has no bearing on the project. In this way, you need to learn to correct the rest of your team only when it is absolutely necessary – in essence, picking your battles.

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You will likely encounter conflicts and frustrations with the way some of the others on your team work, and picking your battles extends to these situations also. In the end, it is better for both yourself and the project that you only assert your strong opinions about something when it is necessary to do so. Especially when you are around the same people every day, it can be difficult to be “the bigger man,” but this will pay off in the long run.

Being the “bigger man” also extends to those times when someone else on your project team tries to take credit for work they did not actually do. In the end, your superiors will come to be aware of who did all the work, and they will also come to be aware of who did little or nothing.

Being on a project team is supposed to be all about completing the project well, but it often turns out to also be about surviving to the end! When you follow these tips, you will be able to survive and even thrive to the end of the project.

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A business card is one of the most important tools you can use to promote both yourself and your business to potential customers and clients.

With a business card, you will always have some thing that you can hand out to people when an opportunity strikes, and you never know where these opportunities will lead. But while an effective business card can be a great tool, an ineffective business card can be a waste of time and money. Your business card should do more than just list a name and a phone number; it should also create an urge to call!

Even if you have a conversation with someone before giving your business card to them, they might not remember late where each business card they have came from. In fact, it is not uncommon for people to end up with a pocket full of business cards every day! Not only should your business card clearly state who you are and how to reach you, but it should also clearly state what you do. If your company’s name does not make it perfectly clear what the company does, at least make sure the card itself makes it perfectly clear!

You should also include your logo on the card, but make sure that the logo is not so intrusive that it takes over the whole card! The logo should be noticeable, but it should not be the focal point; after all, the logo is an important element, but it is still only one element.

Also, pay a little bit of extra money to make sure you are getting high-quality business cards, as this will reflect well on your business. For instance: someone looking through a stack of business cards they have for plumbers is most likely to call the person whose card inspires the most confidence.

While it is easy for your business card to help your business, it is also very easy for your business card to hurt your business. Make sure that your card is effectively designed, and make sure that you spend a bit of extra money to have a card that looks great!

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It can be very difficult for many people to run their own new small business. If a small business is going to fail it will most likely do so within a couple of years. For this reason you should be very educated on how to be successful if you are thinking about running a small business. A great new book for small business owners is Small Business for Dummies by Jim Schell and Eric Tyson. If you want to start off your small business successfully reading this book will definitely help you out.

This book is a comprehensive guide to starting your own business and deals with many of the main issues owners face. One of the most important is to figure out how much it will all cost. Not accurately forecasting the costs of running a business will cause many of them to be unsuccessful. There is also an in depth review of legal issues that you may run across. Should you incorporate? Limited liability corporations are an option too, right? The authors intend on making your decision easy.

Planning for the future is the next step for a business that is already having initial success. Expansion of your business is a topic Small Business for Dummies helps you with planning. If your business doesn’t make it you don’t want it to be because you didn’t plan ahead. Get the word out on your small business by using a comprehensive marketing plan in order to start planning ahead.

Obviously you have a drive and passion to own your own business. Just don’t forget that you need to get all of the information you need to be prosperous. Growing into a business that is quite large is definitely a possibility for your small business. You may be holding some original and never heard of ideas for a product or service. Failing to execute them in the right ways can often end up with your business failing to last very long. The writers of Small Business for Dummies don’t want you to take the chance so seek their advice.

Lots of people go through their whole careers thinking that they need to “know the right people” or “just get lucky” in order to get that promotion they want. While there is a small sliver of luck when it comes to advancing in business, however, most people give this sliver far more credit than it deserves! In fact, the place where many fail in business is not in luck, but in a failure to be prepared to take advantage of (or even recognize!) their opportunity when it shows up at last. It is important that you understand the value of studying to advance in business, regardless of whether you are a small business owner, an employee at a large company, or even a manager hoping to move up higher in the ranks.

Understanding what your competitors are doing is the best way for you to study if you are a small business owner. This does not just mean that you should understand what they are doing wrong, either; take a good look at your strongest competitor and figure out what they do right!

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If you are an employee in a large corporation, it can often feel as though it is impossible to ever get noticed. After all, there are so many other employees just like you, and it can seem completely random whether an employee’s hard work gets noticed or not. It can seem like your study and hard work are getting you nowhere, and it can be easy to stop trying so hard. But remember: In time, your opportunity will come, as the law of averages dictates this; if you continue to work hard and advance in knowledge and expertise, you will be prepared to seize your opportunity when it comes along.

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If you are a manager, it can be tempting to sit back and forget that there is still plenty more to accomplish. But as a manager, it is important that you not only continue to study to open up doors for advancement, but that you also study in order to enlighten those in your charge!

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Begin to study your business and the businesses around you; it only takes thirty minutes of study each day, and you will begin to grow and to become prepared to seize your opportunity when it comes along at last.

These days, social media is all the rage, as it seems like everyone is using such sites as facebook and Twitter and YouTube. But while some people tend to look at social media as being an interesting fad, others tend to look at it as a vital part of the future of business. And so, the question of whether businessmen and a business can continue to thrive if they do not use social media becomes immensely relevant and important.

The first thing you need to understand, in order to answer this question, is that social media can certainly be used to the benefit of a business. After all, a single “tweet” can spread like fire, and a “viral” video can be seen by millions of people in a matter of weeks. And as for facebook, it seems like there is hardly anyone in the country (or even around the world) who is not plugged into facebook.

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Of course, these websites can have very little impact on the success of your business if you never learn how to use social media in an effective manner. As a businessman, this is why it is important for you to learn how you can use social media in an effective manner.

And when it comes to answering the question of whether a business has the ability to survive if it does not use social media well, the honest answer is: no one knows. Many prognosticators predict that social media truly is the way of the future – that these are not fads, and that they will actually stick around. And if this turns out to be the case, it is true that your business will be left behind if it is not connected to social media.

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But even if social media does not end up sticking around for the long run, this does not negate the fact that social media is extremely popular right now. And in this present climate, you can use social media to help you a lot in your goals of furthering and expanding your business. Regardless of whether or not social media is here to stay – which, of course, no one can say for certain – it is still hugely beneficial for you and your business to be plugged in right now!