If you are just starting a small business, one of the most important things you will decide is where your location will be. While many people tend to think location does not matter all that much, or think that a good marketing campaign or a strong online presence can easily overcome a poor location, these are not necessarily the case! Of course, with good marketing and a strong online presence, you can certainly improve your chances of success, but your success is still far likelier when you have a good location!
(You might also like @@CBTEXT;SMALLBIZ01;The Instant Profit Multiplier For Any Small Business@@!) For instance, if you are selling pizzas that are $5 apiece, you would be better served setting up shop near apartments or a college than in an upscale part of town. Similarly, if your desire is to make gourmet pizzas that will sell for $20 apiece, stay away from that college and set up your shop in an upscale part of town! After you settle on the part of town where you want to set up your shop, you need to select a location that is highly visible. After all, even with a great marketing campaign and online presence, you will gain a lot of extra business from people wh drive by and notice your storefront. If you find a location that is highly visible, and if you are also able to make it clear from the outside what it is you sell or provide, you will definitely improve your chance of success. Finally – a reason many small businesses fail is because, quite simply, their location is not easy to get to from the road! People are all about convenience, and if you have a visible location that can only be reached from one side of the road, or that requires people to cut across four lanes to get to you, they will still go elsewhere! It is really very easy to choose a good location for your small business; all you have to do is know where you should be in order for your business to thrive, and then you need the patience to wait for it to open up! @@ADSENSE@@.
Exploring the next chapter…