Social media is an area of the internet that is now very well developed. The majority of people who consistently go on the internet also use social media sites. Linkedin, MySpace, Twitter and Facebook are some of the sites that are used. These sites open new opportunities for any business and their owners have started to understand this. The opportunities that are out there need to be taken advantage of and Dave Evans tries to help in his book Social Media the Next Generation of Business Engagement.
In this book Evans helps those who work in many different areas of business take the step to apply this social technology to their business. He details how to implement a variety of tools that ensure higher levels of customer engagement. The best way to accomplish this is by looking at the initial attempts at social media marketing and learning from them. Determining the best way to move on is done after surveying the knowledge gained.@@AMAZONTEXT;0470634030;Social Media Marketing The Next Generation of Business Engagement@@.
Building customer and partner loyalty through these sites is one of the best reasons for a business to use social marketing today. This loyalty will then lead to long term benefits. This loyalty will move throughout a company and how this happens is also explained. Social media and its usage should not be confined to just the marketing department of a company. HR, customer service, and product development divisions can all gain valuable information from these sites.
Other marketing books fail to take a look that is as in depth as the one Dave Evans does. Many books will glance over the topical information that is readily available about these sites. Instead Evans leads his readers down a path of greater understanding on how these sites can help each business in many different areas. Social marketing is rather new to business operations, but even given this there is plenty of groundwork developed to get some type of social marketing into a business plan. Stay up to date on the newest trends to ensure long term success and you won’t fall behind in your business arena.