Are you disappointed in your sales copy? Most likely it’s because you’ve failed to sell the experience and have been trying to sell the product instead. Compelling sales copy makes the customer see, taste, smell, and feel how good the experience will be, making it almost impossible to walk away without buying. Try these five sales copy writing tips to increase the effectiveness of your marketing materials.
Use visuals. Your sales copy should grab and hold attention with stunning visuals. Strategically use color, pictures, and design to express your high standards, your professionalism, and your brand.
Touch on the senses. You need to write sales copy that is so descriptive that it makes your readers ache for relief if you’re selling pain killers, salivate if you’re selling ice cream, and shiver if you’re selling winter coats.
Entice your customer by describing the experience he will have if he buys your product or service. Are you selling car insurance? Paint the picture of what it’s like to have an accident without insurance, and then describe how much relief he will feel if he has insurance. Are you in the massage therapy business? Describe how it feels to be uptight and dealing with a sore back, and then describe how your customer will feel after having a massage and those tense muscles have been coaxed into relaxing.
Use only quality for your sales copy. Your sales copy needs to screams “top notch”. Invest in excellent text, great photography or graphic design images, and high quality materials. Keep in mind that your sales copy may be the only thing a customer sees before judging your services and products. Refuse to use any sales copy that appears less than the best.
Focus on the customer, not the sale. Don’t slap together a lame “BUY NOW” sales flyer or ad. Instead focus your sales copy on describing how the customer will enjoy the service or product and how you will ensure satisfaction.
When you cater to the experience of the customer, you’ll make sales.
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